“Email Marketing is a direct dialog between you and your customers.”
Whether you are a non-profit organization that desires to continually engage donors, or an online retail powerhouse looking to generate more ecommerce revenue, VisFire has the experience to help you reach your marketing goals.
Our design and development team is ready to custom build professional email marketing templates that fit the overall look and feel of your marketing message. Our experienced marketers have managed list sizes from 20 email addresses to over a million; they can easily manage your email campaigns from start to finish at a price you can afford.
Choosing a email service provider (ESP) can be a difficult choice. VisFire has spent hundreds of hours engaging ESP’s, researching, and building relationships so your organization doesn’t have to. The choice between various email service providers is highly dependent on your goals and size. We will help you acquire the best solution for your business, at the best price. There are dozens of solutions available and we are here to find you the best fit for price, deliverability, and feature set.
Strategy to sending and small lists to big, we have done it all.
- List Building
- List Management
- Custom Email Creative Design
- Campaign Management
- Deliverability Management
Saving the planet and going green is all the rage these days. One way to contribute to the green effort is by cutting back printed advertisements and increasing your e-mail marketing.
There are many other smart business reasons why you should start an e-mail marketing campaign:
- Instant Customer Feedback
- Customer Targeting
- Exponential Exposure
- Cost Effectiveness
Instant Customer Feedback
What we mean by instant feedback is once an e-mail is delivered, we are able to track every link that is clicked and every page that is visited. This gives you the ability to understand what your customers are truly interested in. For example, if you customers like red instead of blue or videos better than news, we implement those changes on the next campaign. Giving your customers what they really want leads to a larger readership and greater customer engagement.
Customer Targeting
Understanding your customer’s interest then allows you to target customers based on those interests. We can target in a variety of ways using various forms of data collected. If that data doesn’t exist, we can start capturing it to provide better ways of targeting. Sending email marketing messages based on customer demographics and behavior allows you to target your ideal customers.
Exponential Exposure
Printed advertisements have a short life span. Once it is received it is either thrown away or saved for use later. By the time the customer is ready to use it again they probably will not even remember where they put it. E-mail is easily stored and retrieved on your computer, but more importantly it is the way the recipient can distribute to others. With a simple click an e-mail can be forwarded to one or many other potential customers immediately increasing your exposure.
VisFire takes advantage of social media sites (Facebook, MySpace, LinkedIn, etc.) to increase your exposure by putting links directly in your e-mail marketing messages. While email forwarding can increase your exposure, encouraging your customers to share through social networks can give you exposure to all their friends and family. As you can imagine some people have hundreds of friends through social networks and sharing through social networks can give you exposure to those potential customers.
Cost Effective
Great benefits do not have to come at a high cost. E-mail marketing compared to printed mailings is significantly less expensive and as a result can provide a higher return on investment. While the creative cost for email and print are roughly equal, the cost to send an email is significantly less than a physical mailing.
Custom Email Template Design Examples
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