“Successful Search Engine Marketing (SEM) starts with research.”
For most sites, the number of visitors has a direct correlation to sales or lead generation. If your core focus is traffic generation, contact VisFire today.
What is SEM, SEO, and PPC?
SEM or Search Engine Marketing: a form of Internet marketing that seeks to promote websites by increasing their visibility in search engines through the use of search engine optimization, pay per click (PPC), contextual advertising, and paid inclusion.
SEO or Search Engine Optimization: the process of increasing a website’s page rankings for a given keyword. Known for providing slow but lasting results
PPC or Pay Per Click: a form of ad buying where the advertiser only pays when a viewer clicks on their advertisement. This method is most commonly used for paid search advertising. Known for providing quick results.
What is included in our popular SEO campaigns? | What is included in our popular PPC campaigns? |
1. Professional Research – We don't guess, we research. - Keyword Research Based on YOUR Business Needs
- Competitor Analysis
- Index Reports
- Keyword Popularity
- Ranking Analysis
2. Onsite Optimization - Keywords
- Meta Descriptions
- Page Titles
- Alt Tags
- H1, H2, H3
- Keyword Density
- Robots File
- URL Structure
- Site Maps
3. Off-Site Optimization - Search Engine Submission
- Site Map Submission
- Directory Submission
- Link Building
- Forum Posting
- Article Writing
- Article Distribution
- Press Release Distribution
- Monthly Progress Reports
| 1. PPC Campaign Research - Don't waste your money on keywords you don't need! - Keyword Research Based on YOUR Business Needs
- Keyword Budgeting
- Competitor Analysis
- Keyword Popularity
2. PPC Campaign Set-Up - YOU own the account NOT us – We don't believe in holding client's accounts hostages like other agencies.
- Landing Page Creation
- Organized By Keyword Grouping
- Monthly, Weekly, or Daily Budgets!
- Targeted Ads For Each Keyword Group
3. PPC Management - Monthly Progress Reports
- Needs Based Targeting
- Conversion Optimization
- Continual A:B Testing
- Landing Page Optimization
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Read our article on PPC VS. SEO - Which one to pick? HERE
VisFire partners with your company to understand your business needs and drives its research based on your unique market segment. Our research will be the basis for your SEM strategy. Proper research will drive down costs and increase the effectiveness of Search Engine Marketing campaigns.
We offer services ranging from basic low budget paid search campaigns to fully integrated search engine marketing programs, based on customer acquisitions, link building, or conversions.