News

Digital Consumer Marketing Summit

November 15, 2010

Our friends at Silverpop, premier email service provider, will be hosting the DCM Summit tomorrow. If you are in Atlanta, be sure to attend.

Silverpop's Digital Consumer Marketing Summit is a half-day series of educational sessions designed for today's advanced consumer marketers -- particularly those that are heavily engrained in email, social media and Web-based marketing. This event provides key insights to help email and Web marketers that operate in the consumer brand/CPG, direct marketing or retail segments take their game to the next level -- driving best practices for the next era of digital marketing... in a world gone social and 'sideways'... a Marketing 3.0 world. Silverpop and partners: Baynote, SeeWhy and Vitrue will explore key trends and strategies required for marketers to succeed in today's fast changing "digital consumer" environment.

The DCM Summit's curriculum analyzes concurrent evolution both in how consumers are using content to make purchase decisions, as well as shifting patterns of influence at both a marketer and brand-community level. It then maps this evolution back to channels, platforms and strategies for building more consumer-centric and more engaged marketing programs in this environment.

Highlights of Silverpop's Digital Consumer Marketing Summit include:

A half-day series of top notch educational sessions, including lunch, networking and a cocktail reception

Provides forward-thinking insights into the intersection of Web, email, social and mobile marketing and tactical best practices you can put to work after the event

Content is especially designed for online marketers at consumer-focused companies such as retailers, travel, CPG and others

Accomplished presenters focused on education and knowledge exchange

No charge and presentations will be emailed following the event.

News